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05 / A website that actually sells

WE DON'T JUST BUILD YOUR WEBSITE. WE BUILD THE SYSTEM THAT MAKES IT GROW.

Fast, professional, and built to convert. A live dashboard shows what's growing and the improvements we're shipping next. Our team tunes your site every month. You don't maintain it. We do.

Every website we deliver comes with a custom analytics dashboard so you can see exactly what's working and what's not. Visitor tracking, heatmaps, A/B testing, conversion funnels, click tracking, all built in, not bolted on. You'll know where people come from, what they click, where they drop off, and how to fix it.

Live preview 01
analytics.velocityapp.io/dashboard
VA
Velocity App — Analytics
Built by L7 · Conversion dashboard
142 visitors right now
This month ▾
£8,410 in revenue from website this month — up £2,100 from last month
A/B testing on the hero headline alone added 18% more trial signups. You see exactly what works and what doesn't.
3.0% conversion rate
Visitors this month
12,847
+34% vs last month
Trial signups
384
3.0% conversion
Paid conversions
89
23% of trials
Revenue from site
£8,410
+£2,100 vs last month
Conversion funnel
Visitors12,847
Viewed pricing4,218
Started trial384
Paid89
A/B tests
Hero headline A vs BWinner
B: 'Ship 2x faster' · +18% · 96% confidence
CTA button colourRunning
Teal vs Orange · +7% · 89% confidence
Pricing page layoutWinner
3-col vs comparison · +12% · 94% confidence
Top pagesView heatmaps
PageViewsBounceAvg time
/5,24032%2m 14s
/pricing4,21818%3m 42s
/features2,10341%1m 38s
/blog/scaling-tips1,89228%4m 15s
/signup1,39412%1m 02s
Click to enlarge

SaaS Landing Page + Conversion Dashboard

Not just a landing page. A full conversion machine. Hero, feature grid, pricing table, testimonials, and a signup flow optimized through A/B testing. Comes with a dashboard showing visitor sources, funnel drop-offs, click heatmaps, and trial conversion rates in real-time.

Key features
  • A/B testing on headlines & CTAs
  • Conversion funnel tracking
  • Click heatmap analytics
  • Real-time visitor dashboard
Live preview 02
analytics.theoldhouserestaurant.co.uk/dashboard
OH
The Old House — Website Analytics
Built by L7 · Booking intelligence
This month ▾
Menu-to-booking conversion up from 14% to 22% — 412 online bookings this month
You can see which dishes drive bookings, when your peak hours are, and where no-shows happen.
No-shows halved
Website visitors
3,241
+18% this month
Online bookings
412
12.7% conversion
Menu views → booking
22%
up from 14%
No-show rate
5.1%
down from 9%
Peak booking hoursThis month
8
12pm
14
1pm
6
2pm
4
5pm
12
6pm
22
7pm
28
8pm
18
9pm
8
10pm
8pm is your busiest hour — 28 bookings. Consider a second seating or waitlist.
Dishes that drive bookings
Lamb ShankTrending
892 menu views · Book after viewing: 34%
Seafood PlatterTrending
756 menu views · Book after viewing: 28%
Truffle Risotto
643 menu views · Book after viewing: 31%
Sunday RoastTrending
1204 menu views · Book after viewing: 41%
Tiramisu
521 menu views · Book after viewing: 12%
Sunday Roast has the highest view-to-booking conversion at 41%.
Click to enlarge

Restaurant Website + Booking Analytics

Beautiful menu display, online reservations, and Google Business integration. But here's what competitors don't offer: a dashboard showing how many visitors view the menu vs. actually book, which dishes get the most clicks, peak booking times, and reservation no-show patterns.

Key features
  • Menu view → booking conversion rate
  • Peak hours & no-show tracking
  • Google Business sync
  • Mobile-first responsive design
Live preview 03
analytics.threadandco.co.uk/revenue
T&C
Thread & Co — Revenue Intelligence
Built by L7 · E-commerce analytics
This month ▾
Cart abandonment cut from 42% to 28% — £34,720 revenue this month
You see exactly which traffic sources drive actual revenue (not just clicks) and which products are trending.
+22% revenue growth
Revenue this month
£34,720
+22% vs last month
Orders
487
avg £71.30 each
Cart abandonment
28%
down from 42%
Failed transactions
£1,240
12 orders to recover
Revenue by traffic source
Google Organic£12,480
168 orders
Instagram Ads£8,940
124 orders
Direct / Repeat£7,230
102 orders
Email campaigns£4,180
62 orders
Referral£1,890
31 orders
Google Organic drives the most revenue — but Instagram Ads has the highest average order value at £72.10.
Top products
ProductSoldRevenueTrendStock
Merino Wool Scarf84£3,360+12%In stock
Leather Weekender Bag42£6,300+28%Low (3 left)
Silk Sleep Mask Set67£2,010+8%In stock
Handmade Candle Trio95£2,850+15%In stock
Cashmere Gloves38£2,280-4%Low (7 left)
Click to enlarge

E-commerce Store + Revenue Intelligence

Products, cart, checkout, plus a full analytics layer. See which products people browse but don't buy, where they abandon the cart, which traffic sources drive actual revenue (not just clicks), and what failed transactions cost you. Every metric a store owner needs.

Key features
  • Cart abandonment tracking
  • Revenue by traffic source
  • Failed transaction monitoring
  • Product performance analytics

Fast, professional, and built to convert. A live dashboard shows what's growing and the improvements we're shipping next. Our team tunes your site every month. You don't maintain it. We do.

Contact us